The United States’ elections are all about that one-upping, so Lay’s will empower Americans to speak up in their favorite way: viral challenges. Lay’s introduces “Chip On The Shoulder” to put their chips where they belong: politicians' mouths, not shoulders. 
Click here for an alternate edition of Chip On Their Shoulder.
ad: lee i, passant mohdar, ted pedro
cw: hatem el akad
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