Commuting sucks.
Not to mention road rage and overly packed subway carts.
How do we make people realize that spending 1hr+ a day stuck
in transit is an absolute waste of time and energy?
![](https://cdn.myportfolio.com/70395bfb-7cfa-430c-ba27-468c65dd580d/e0cd0379-7da9-45f4-ac97-08157ac2523f_rw_1920.png?h=a027ec1c2e24acebd0cce6d360ec12e6)
We show them what they could be doing instead.
![](https://cdn.myportfolio.com/70395bfb-7cfa-430c-ba27-468c65dd580d/b4d1d2f8-d018-46a0-b6a3-be03dab16531_rw_1920.png?h=f5bf017989a7276308c744672f0c1d5a)
The ads will show Zoom Livestreams of real telecommuters working from home.
![](https://cdn.myportfolio.com/70395bfb-7cfa-430c-ba27-468c65dd580d/2d7965cb-b6d5-4c97-a5ea-2b03e2665d21_rw_1920.png?h=54a5af96605326efe2c62f61fd7e4b5b)
Along heavy traffic commuting routes, we place these ads to intercept people on their way to work.
![](https://cdn.myportfolio.com/70395bfb-7cfa-430c-ba27-468c65dd580d/f503b092-f1fc-44fb-913c-abbeb68d466e_rw_1920.png?h=423fa317c63aea2b0be99c29b3f879d3)
AD: Ted Pedro
CW: Aliaa Kurdi