From grills and buffets to flatscreen TVs, everything at College Football tailgates have been taken to the next level. Everything except the foldable chair, that is.
So Coors Light took it upon themselves to create the perfect tailgating seat: The Chill Throne® The only chair with features designed and meticulously optimized for the chillest tailgating experience.
Unfortunately for anyone looking to buy, the Chill Throne sold out in under 5 minutes.
Role: Art Director
What about the features?
1. Foldability for portability, so you can take it from one tailgate to another.
2. A cup holder that chills your Coors Light to the perfect 36-degrees.
3. A beer can tap so you can pour your fellow fans a cold one.
4. Built-in cooler to keep the mountains blue all game day long.
5. Back massager to work out those pre-game jitters.
6. A seat warmer to warm your buns late in the season.
7. Supple leather that’s weather and beer proof.
8. Bluetooth speakers so you can get the whole tailgate hyped.
9. A foot-rest made out of authentic stadium turf.
10. Iced-marble table top to enjoy whatever the buffet has to offer.
11. And a wireless phone charging station.
PRESS
“Frat Bros Rejoice: Coors Light Made A 'Chill Throne' For Tailgates”
“If you're looking to take your tailgate setup to the next level, this one's for you.”
“Coors Light Unleashes $750 ‘Chill Throne’ With Beer Tap & Auto-Cooling Holder”
“Coors Light’s ‘Chill Throne’ Elevates American Football Fans to Royalty”
“Coors Light Champions Football’s Return with Game Day Throne”
“Coors Light ‘Chill Throne’ Is The Silliest Tailgating Chair Ever”
People even started reselling them...
THE PROCESS
