FreeMotive was a streetwear company that I created with a few friends. I was the Creative Director and Designer of the clothes, graphics and ads. At the time, we lead the creative community in Calgary, Alberta by showcasing and supporting local creatives through our brand.
Role: Creative Director & Designer
The Motive was an event that we hosted where we championed and supported local musicians, artists and makers. This is the teaser for the event.
We filmed and edited six 60s spots to promote The Motive by showcasing our artists' new music while rocking our Season One collection.
We sold out of the Season One restock while our six artists put on a show for the city. 
After a successful event, we then designed Season Two with a little Virgil inspiration and shot a launch film to showcase the new design.
...and then I found advertising. To be continued.. Maybe.
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