ask:
develop a line-up of new products that appeals to a new generation of
beverage consumers that deliver to their needs and beliefs
opportunity:
long gaming sessions require energy
sugary drinks are the go-to for gen-z which results in crashes
idea
we create an energy drink alternative that is
healthy but most importantly crash-free
![](https://cdn.myportfolio.com/70395bfb-7cfa-430c-ba27-468c65dd580d/59e71111-da6c-40f5-813c-80ae894f89ff_rw_1920.gif?h=249fe868917331ba2ae7ff04656394c3)
the bottle has a push to insert flavour function to mimic button mashing in gaming
to get the word out, we create a Crash-Free Network for everyone
just by texting a number on your phone.
consumers can access the code through youtube and twitch pre-roll
we collaborate with Cineplex and rec-room to create
CRASH ARCADE an experience for the consumers
where gen-z gamers can come together to enjoy crash free culture
the retro arcade games will come to life when LvL^ bottle caps are inserted
![](https://cdn.myportfolio.com/70395bfb-7cfa-430c-ba27-468c65dd580d/11ed390f-0bd4-43b5-a22f-e2565f3e96cc_rw_1920.png?h=5b4f2837837c052a49bc78e0f12ea02a)
ad: alandra monette, lorenn irma, ted pedro
cw: max taylor