Super Bowl 58 is special because this is the year that Paramount+ is hosting the big game on the streaming platform. 
So to gamify our content we hid 58 Super Bowl tickets in pre-rolls before TV Shows and Movies. Our users had to seek for the tickets by literally exploring the platform. 
To launch the stunt we used the perfect Buried Treasure searching character: Painty.
Role: Art Director
Before select TV Shows and Movies on Paramount+ we dropped them with this pre-roll.
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