a rebrand of Safehaven Toronto
When we think medical complexities we think debilitating.
But if anything living with complex care needs teaches all of us how to live life more fully.
We’re all on a journey. It’s how you show up and overcome adversity
that you teach the world what resilience looks like.
As a launch campaign we decided to introduce the WeBelong slogan.
The logo serves as a space to empower people to show what belonging means to them.
We used photography that is in the client's realest form, with no hidden agendas.
ad: devin mcgregor, ted pedro
cw: jayne stymiest