a rebrand of Safehaven Toronto
When we think medical complexities we think debilitating. But if anything living with complex care needs teaches all of us how to live life more fully. We’re all on a journey. It’s how you show up and overcome adversity that you teach the world what resilience looks like.
Role: Art Director & Designer
As a launch campaign we decided to introduce the WeBelong slogan. The logo serves as a space to empower people to show what belonging means to them. We also used photography of people with complex care needs in its realest form, to show and empower other people with needs that they too belong in our society.